Every brand has a face. The question is, does yours stand out or fade into the crowd?
All my books are written in response to real, observed problems, and this one is no different. When I needed to build a clear, consistent, and professional brand identity, I searched everywhere. But what I found were fragments, bits and pieces that often led to more confusion than clarity. So I decided to create what I couldn’t find: a complete, practical guide anyone could follow.
In Brand Identity Guide, I walk you through the essential elements of brand identity, from visual design and tone to perception, consistency, and positioning. It’s not just theory, it’s a clear path to crafting a brand that looks good, feels right, and earns lasting trust.
If people can’t recognize you, they can’t remember you. This guide ensures they do both, with confidence.
